Rapid International Ltd will be exhibiting at the UK's largest specialist concrete event, The UK Concrete Show, on Thursday 27 and Friday 28 February 2014 at the NEC, Birmingham.

The exhibition promises to be bigger and better than ever, occupying the largest show hall in Europe and featuring for the first time both indoor and outdoor demo areas.

Established in 1969 in Tandragee, County Armagh, Rapid continues to set new standards of quality, innovation and service in both its local market and overseas via an ever expanding international dealer network. Rapid is proud to provide not only some of the world's leading construction companies but also smaller concrete producers with innovative equipment solutions. Its high quality range of concrete mixers, mobile/stationary plant and mobile continuous mixing plant offers outstandingly reliable solutions for the concrete, construction and environmental industries.

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Having recently undertaken a corporate rebrand, the event will be Rapid's first opportunity to debut its new image at a UK exhibition. The new brand identity is "an exciting development for the company" said Mr Jarlath Gilmore, Rapid's Sales & Marketing Director.

He added: "Rapid has undergone fantastic developments in its export markets over the last number of years and this new logo is testament to not only the heritage of the brand but also it's exciting future ahead."

Company representatives from Rapid as well as its GB sales representatives will be on hand at the exhibition to discuss potential equipment requirements with customers new and existing.