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NI Water has launched a new advertising campaign to ensure homes and businesses are prepared for cold weather conditions.
The firm is sending out a clear message, 'Don't Wait - Insulate'.
Chief Executive Sara Venning said: "The devastation caused by burst pipes cannot be underestimated. Not only can the water cause structural damage to a property, but the lasting damage in
a home can be to personal items, including photographs and electrical equipment such as tablets, iPads and laptops, that may not be replaceable.
"On a wider scale, if you imagine the impact of thousands of litres of water pouring out of burst water pipes; any water distribution network would struggle to maintain continuity of supply in those circumstances. Insulating your pipework is an essential action to protect your water supply and that of your neighbours."
(CD/LM)
