Energy firm SSE Airtricity has partnered with Dublin Zoo to help families learn more about the importance of sustainability in a fun and interactive way.

They have created an Eco Explorer Trail, supported by SSE Airtricity's interactive Eco Explorer app. The digital app, which can be used on any tablet or smartphone, will identify 9 Eco Explorer stations for parents and kids to discover as they explore Dublin Zoo.

The Trail will encourage users to take time to enjoy the natural outdoor spaces that foster positivity, creativity, and social interaction. Eco Explorer app users will also be encouraged to take simple steps to be more sustainable, such as refilling their water bottle, reducing waste and learning about the dangers of discarded plastic to animals. Young Eco Explorers will be able to collect Explorer Badges at each Trail station, and once 'bagged' in the SSE Airtricity Eco Explorer app, they will be entered into draws to win competition prizes.

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Leo Oosterweghel, Director at Dublin Zoo said: "This is a very exciting time for Dublin Zoo and we are proud to partner with SSE Airtricity. We look forward to working with SSE Airtricity to educate Dublin Zoo visitors, in a fun and interactive manner, about sustainability and the positive impact it has on the natural world and its wildlife. All revenue from this sponsorship will be reinvested back into sustainability in Dublin Zoo.

"Over the past decade, Dublin Zoo has transformed into one of the world’s leading zoos and has become Ireland’s number one family attraction. This was made possible by the support of our visitors and commercial partners. The Zoo is a not-for-profit organisation with any surplus being reinvested back into the development of Dublin Zoo and to support conservation projects around the world."

(CD/MH)