Northern Ireland-based Pure Fitout has appointed experienced industry professional Amanda Allen as its new UK Head of Business Development.

Amanda has worked for almost two decades establishing and growing companies across the fit out industry.

The new appointment signals the company's commitment to expand into the British market following its success in the Ireland.

"Pure Fitout has an edge that I've not seen before which stems from their innovative spirit and inspired founder," Amanda said. "My main objective when introducing Pure Fitout to the British market will be to emphasise the company's collaborative approach to projects. They continuously seek ways in which they can improve what they do and how they do it, including investing in an exceptional in-house joinery and metal craftsmanship. I'm excited to have joined the team and look forward to injecting my entrepreneurial passion into the company’s ambitious growth plans."

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Ronan Higham, Founder and Managing Director of Pure Fitout, commented: "We're entering a new and exciting phase for the company and Amanda's vast experience and network of established relationships across the fit-out industry will be invaluable to us as we identify new business opportunities and sectors for growth."

Pure Fitout's work includes the award-winning restoration of Dublin's Stella Theatre and the fit-out of every Five Guys in Ireland, as well as the exclusive fit-out of The Devlin hotel.

Ronan added: "Our success in Ireland is a testament to the dedication and hard work of the team, as well as our careful investment to ensure Pure Fitout's offering is highly competitive. I believe our transparent relationship with clients also plays a role in our success rate for winning regular projects with almost everyone we've worked with. We plan to continue to invest back into our state of the art manufacturing facilities as we expand into other markets."

(CM/MH)