A new strategy is set to be developed to deliver a world class visitor experience at County Clare's famous Cliffs of Moher.

Haley Sharpe Consultants has signed on to deliver a new Cliffs of Moher Strategy 2040, which will inform future developments at the Cliffs of Moher Visitor Experience.

The project value is €398k + VAT and will be completed over 15 months with key deliverables at scheduled points.

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Clare County Council CEO Pat Dowling said that the opportunity is to provide adequate facilities onsite while securing a continued contribution to the wider economy, to ensure commercial and environmental sustainability into the future maintaining market positioning.

Chairperson of Cliffs of Moher centre Ltd., Bobby Kerr added: "The strategy is a critical piece of work in informing what's required for this iconic site and dovetails with the Clare strategy ensuring the Cliffs is a driver for tourism in the rest of the county."

This project is a joint initiative between Clare County Council and Fáilte Ireland.

(CM/JG)