Irish engineering solutions firm Actavo has strengthened its marketing and communications team with a key senior appointment.

Elaine Phillips has been appointed as the Head of Marketing and Communications, where she will be responsible for marketing and communications across the Actavo Group, leading the development of brand and digital marketing strategies.

She brings a breadth of experience to the new role, working as a Digital Marketing Consultant and Head of Marketing and Communications at environmental not-for-profit, Repak, from April 2019 to July 2020. In this position, Elaine led the Marketing Team in executing marketing campaigns to promote recycling initiatives, developing a new website and digital marketing strategy and implementing a brand repositioning and communications strategy for the organisation.

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Elaine also served as Head of Marketing and Communications at The Convention Centre Dublin from 2008 to 2016, positioning the brand internationally throughout launch and mobilisation and driving lead generation once operational. She helped secure 21 industry awards for the Convention Centre, including eight UK Meetings Industry Marketing Awards, and a spot as a finalist for the All-Ireland Marketing Award for International Marketing.

Elaine's previous roles also include Head of Marketing at Savills Ireland and Group Marketing Manager at Generali Pan Europe, as well as PR, Brand and Marketing roles at Hibernian Insurance (now Aviva PLC).

Elaine holds an MSc in Digital Marketing and Analytics from TU Dublin, where in 2019 she achieved a Gold Medal for first place and the Marketing Institute of Ireland Award for outstanding achievement in Marketing Analytics. She also holds a Professional Diploma in Digital Strategy and Planning from the Digital Marketing Institute and a Diploma in PR from the PR Institute of Ireland.