Global firm Michelin Tyre PLC has boosted its UK & Ireland team with a key senior appointment.

Experienced professional Conor Twomey has been appointed as the new Communications Director for the UK & Ireland, taking over responsibility for press and public relations, social media, events and internal communications. He will lead the services for the entire Michelin brand portfolio, including car, motorcycle, bicycle, truck, bus, agriculture and construction tyres, the world-renowned Michelin Guide as well as Michelin's growing interests in sustainable industries such as hydrogen power and high-tech materials.

Throughout more than 20 years' experience in journalism and public relations, Conor has worked for numerous media outlets in Ireland and the US before beginning a new career in public relations in 2010 and relocating to the UK in 2013. Since then he was worked in PR for Jaguar, FIAT, Alfa Romeo and, most recently Mitsubishi, where he also oversaw social media, events, internal communications, partnerships and government affairs.

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Welcoming Conor to the Michelin family, Chris Smith, Managing Director UK & Ireland, said: "As Michelin evolves to meet the changing needs of consumers and make environmental protection a core focus, having an experienced communicator such as Conor on board is really going to help us get those messages to as wide an audience as possible. His interest in all things mechanical means he will instinctively know which of Michelin's many interests to spotlight in as engaging a way as possible."

Conor added: "It's such an exciting time to be joining Michelin. The brand is very much looking to the future with a strong emphasis on sustainability and growth with, around and beyond tyres. I have a wonderful team of people to work with, there is so much in the pipeline and I get to indulge my interests in all things mechanical, from bikes to quarry trucks to hydrogen-powered Le Mans race cars."