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02/11/2022

McDonald's Opens New Restaurant In Belfast

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A new McDonald's restaurant has officially opened its doors in Belfast.

Located on Ballygomartin Road, the new 70-seater destination commenced trading today, 02 November, and will open 7am – midnight Sunday to Thursday, with 24-hour opening on Fridays and Saturdays.

McDonald's UK and Ireland now operates 34 restaurants across Northern Ireland – all run by seven local Franchisees who, collectively, employ over 3,500 crew members directly. This new restaurant brings 120 new jobs to the area.

The Ballygomartin restaurant is owned and operated by McDonald's Franchisee Paul Connan, who said that the team there is already forging strong links in the local community.

"Feeding and fostering local communities is at the heart and centre of the McDonald's business," he explained.

"With many of our Crew at the restaurant coming from the local area, we are already enjoying establishing what we hope will be long-lasting relationships with neighbouring community groups, sports clubs and businesses."

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The Ballygomartin restaurant is the latest to showcase McDonald's new 'Convenience of the Future' footprint in a nationwide programme that will see the business invest £250 million in the redesign of 800 of its restaurants across the UK and Ireland over the next four years.

Paul continued: "We know that our customers in the Ballygomartin area will rightly expect to have choice in how and where they order and collect their food. Our job is to ensure that every experience is a great one.

"With customers increasingly looking for greater speed, efficiency and choice in how they order their food, Ballygomartin's 'Convenience of the Future' design addresses how they are ordering now, as well as providing us with a platform to continue to adapt and innovate further in the future."

Although traditional walk-in and Drive-Thru remain core to how customers order their food, the redesign of its kitchens and dining areas is enabling McDonald's to better integrate digital sales channels, the MyMcDonald'sApp, and make smarter use of space.

McDonald's is also reflecting the rise in delivery with separate delivery courier collection areas and, with 50% of its sales now going through digital channels such as McDelivery, mobile, and self-order screens, the Ballygomartin restaurant is an example of how its restaurant teams are benefitting from technology, equipment, and space to work together more effectively and better manage more complex or personalised orders.

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