Leading Northern Ireland paving and building products manufacturer, AG has been recognised with a prestigious marketing award.
The family-owned business claimed a prize at the recent Construction Marketing Awards, where it won the Best Branding and Positioning Campaign for AG's latest groundbreaking product, Enduur.
Enduur is the most advanced concrete technology ever created by AG, delivering an impressive range of product enhancements, from increased strength, durability, and UV resistance to a lower carbon footprint and advanced hydrophobic performance.
Led by Head of Marketing Ross Telford, the team launched an integrated campaign across digital and traditional media including innovative, sharply focused content aimed to showcase the unique benefits of Enduur.
Speaking about the award success, Ross Telford said: "We are thrilled to win 'Best Branding and Positioning' at the Construction Marketing Awards. AG is committed to ensuring we always deliver on our core values of innovation and quality. This award acknowledges the team's hard work, passion and skill."
Stephen Acheson, CEO at AG, added: "Enduur represents several years of research, development and extensive testing. The team worked incredibly hard to showcase its unique benefits and we are extremely proud to receive this prestigious award."
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