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14/08/2026

Liquid Corporate Finance Unveils New Brand Identity

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Liquid Corporate Finance has unveiled a fresh new brand identity, marking an exciting new chapter for the independent UK business finance broker.

Since launching in 2019, Liquid Corporate Finance has continued to develop and establish itself within the UK business finance market. As the business has evolved, we felt the brand should evolve with it.

The new identity is cleaner, more modern and more distinctive, while retaining the recognition and values that have become synonymous with Liquid Corporate Finance.

A New Brand Identity That Reflects Where We Are Today

The decision to refresh the brand wasn’t about changing who we are. It was about creating an identity that better reflects the business we have built.

From the outset, our approach has been based on experience, personal service and a straightforward approach to business finance.

Those principles remain at the heart of everything we do.

The refreshed branding gives Liquid Corporate Finance a stronger and more consistent identity across our communications, helping us present the business with the professionalism and confidence that reflects the service we provide to our clients.

Experience, Personal Service and Independent Advice

Liquid Corporate Finance is an FCA Authorised independent finance broker helping UK businesses access a wide range of funding solutions.

From business loan solutions and asset finance to invoice finance, refinancing and the Growth Guarantee Scheme, we work with a broad panel of finance providers to help identify suitable funding options for our clients.

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As an independent finance broker, our role is to understand the individual circumstances of each business and help guide business owners through the finance process.

We don't believe in a one-size-fits-all approach. Every business is different, and the right funding solution needs to reflect the individual requirements of the business and its owners.

Same Values. Fresh Identity.

For us, rebranding is about evolution rather than reinvention.

We remain committed to providing an experienced, personal service to businesses looking for finance. The relationships we build with clients and funders remain just as important as they were when the business first launched.

The look may be different, but our approach remains the same.

The same experience. The same personal service. A fresh new look.

The Next Chapter for Liquid Corporate Finance

The refreshed identity represents another milestone in the development of Liquid Corporate Finance.

After establishing the business in 2019 and continuing to build its reputation within the UK finance market, we’re excited to take this next step with a brand that better represents where the business is today.

For us, it’s not about changing direction. It’s about moving forward while remaining true to the values on which Liquid CF was built.

We’re proud of the new look and excited about the next chapter.

MD, Joe Barbera said: "I'm really pleased to see the refreshed Liquid Corporate Finance branding launched. Since starting the business in 2019, the business has evolved considerably, and I felt the brand should evolve with it.

"The new identity feels much more representative of the business we are today; modern, professional and confident, while retaining the personal approach that has always been central to what we do. It’s a fresh look, but the same values and commitment to our clients remain at the heart of Liquid Corporate Finance."

Let's Talk Finance

Looking for the right finance solution for your business? Liquid Corporate Finance combines over 20 years of industry experience with a personal, straightforward approach to business finance.

Whether you're looking for asset finance, business loans, refinancing, invoice finance or Growth Guarantee Scheme funding, we’re here to help.

Contact us today and let's see how we can help your business move forward.

Written by Joe Barbera, Managing Director

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