Electric Ireland was awarded 'Best Sports Sponsorship' and 'Best Use of TV' for its sponsorship of Team Ireland for the London Olympics 2012 at the inaugural Irish Sponsorship Awards at the Burlington Hotel, Dublin.

The award-winning sponsorship was designed to support ESB in generating awareness and affinity towards its new energy supply brand Electric Ireland. The sponsorship was announced in September 2011 and Electric Ireland invested in an integrated marketing and PR campaign over the following twelve months up to and including the London Olympics.

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The campaign featured several Team Ireland athletes including Katie Taylor, Michael Conlon, Deirdre Ryan, Darren O Neill and Martyn Irvine. Electric Ireland won Best Use of TV for its TV advertising campaign which was produced by RTE and featured six Team Ireland athletes.

Speaking at the awards, Lisa Browne, Sponsorship and PR Manager, Electric Ireland, said: "We are delighted to win two awards at the Irish Sponsorship Awards. This has been a terrific sponsorship which delivered excellent results for our business and brand. We implemented a partnership approach with the Olympic Council of Ireland to ensure the sponsorship genuinely supported the best interests of Team Ireland athletes and their supporters."

(CD)