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30/11/2010

B&G Launches Newly Branded Applications Range Of Interior Doors

For more than 35 years B&G have worked with Irish Retailers to provide consumers with a door collection that offers real choice in terms of value, style and enduring quality.

Over that time they have carefully considered the subtle distinctions that Irish Consumers prefer when designing their homes.

They believe in continuous rejuvenation, in classic designs, in changing tastes and in environmental concerns.

With this in mind, they have rebranded their Applications range of Doors to - 'InDoors by Applications – Stylish Interior Doors that last'.

The rebranding process was done in conjunction with their Marketing Agency PromoZoo, and is the result of several months of marketing workshops, web development and brochure design. They were pleased to support exclusively Irish companies to create all brochures, point of sale, marketing materials & their brand new state of the art website.

-- Advertisement --

"In launching Indoors by Applications, we are responding to the changing needs of all our customers. For home improvers it offers inspiration, choice, convenience and value. For retailers it offers guaranteed quality and reliability, backed up by B&G's renowned service. Indoors is about today's choices, taking the best of the past, blending the trends of the present with the quality and sustainability of the future.

"Despite the prevailing uncertain market conditions, B&G see the launch of Indoors as an investment in the future and as a signal of our ongoing commitment to our customers," said Adrian Carolan, Managing Director, B&G.

Why Indoors?

Ireland's leading door brand. The proven choice of Architects and Builders. Guaranteed not to warp, shrink or twist. Engineered construction delivers complete peace of mind and eradicates post construction faults and problems. Choose from their latest classic contemporary collections.

Indoors - Stylish Interior Doors that Last – www.indoors.ie

Look out for their brochure in all good Doors stockists today or check them out online at www.indoors.ie

(CD/KMcA)

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