Irish Environment Minister, John Gormley has launched a scheme to support local authorities in keeping key tourist areas clear of litter during the summer.

"Unfortunately, some people continue to behave irresponsibly in discarding litter, leaving local authorities to clean up after them," said the Minister.

"Those who litter, damage the environment and the economy. The scheme will provide a total of €1.5m over the next three years to support cleaning of key scenic, rural and visitor areas during the peak tourist season from May to September.

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"It is vital that, as we move towards economic recovery, everyone plays their part in presenting Ireland in the best possible light to tourists and potential investors," said the Minister, speaking in advance of the launch of the Irish Business against Litter’s Anti-Litter League for 2010.

Minister Gormley also pointed out that the key to achieving a clean environment was improved individual responsibility and behaviour.

"In order to drive changes in behaviour, I am also providing local authorities with €1m in Litter Awareness Grants for 2010," he said.

"The grants are used for public education and awareness initiatives by local authorities in relation to both litter and graffiti."

(NS/GK)