Celebrity broadcaster George Hook has launched Tell The Future, a story-writing competition encouraging primary school children North and South to write a short story on how to power homes, hospitals, factories and schools into the future. Now in its second year, the competition rewards the best ideas that young people in Ireland today have regarding energy and the environment.

George Hook is spearheading this year’s competition and has made a special animated video for pupils, parents and teachers to learn more about it (log on to www.tellthefuture.eu to view George's video).

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Launching the competition, George commented: "Our young people today are not only more aware of innovation and new technologies, but also of the environmental and energy challenges we are facing today and into the future. We need to take more notice of young people’s creativity and Tell The Future gives them a nationwide platform to showcase their ideas on energy sustainability."

Bringing these written stories to life is a key feature of this year's Tell The Future competition, and winners in the junior and senior categories will have the unique opportunity to have their story transformed into a one-of-a-kind animated video narrated by George Hook himself. In addition, first-prize winners will receive their own iPad and a specially-engraved trophy. The school of the winning pupil will receive five Netbook laptops, with branded mouse pads and t-shirts for his or her class. Second and third-prize winners will each receive a Kindle.

The closing date for entries to the Tell The Future primary competition is Friday, 18th May 2012.

(CD/GK)