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A major four-year plan outlining the future economic development and marketing of the Lough Derg area as a tourism destination has been launched by Minister Alan Kelly, Minister of State at the Department of Transport, Tourism and Sport.
Fáilte Ireland's Plan for Lough Derg, entitled 'A Roadmap for Experience Development and Destination Marketing 2014-2017', includes the provision of marina and tourism related developments along the shoreline of Lough Derg as well as the appointment for the first time of a designated Tourism Co-ordinator for Lough Derg.
Speaking at the Plan launch in Ballina/Killaloe the Minister said the primary purpose of the plan is to maintain and improve tourism visitor services, recreational facilities and environmental amenities around the lake and River Shannon with a view to creating a 'Lough Derg' experience.
"We simply have to unlock Ireland’s hidden secret, which is Lough Derg. Doing this requires a vision that all parties can buy into as well as a will to get things done and this approach is the way forward.
"This comprehensive strategy will develop Lough Derg as a key destination for superb water based activities combined with a range of very high quality walking, cycling, heritage, culture and food experiences that will entice the domestic and international visitors to stay longer. This will be achieved through joint co-operation of all tourism stakeholders in the development and marketing of their area under the Lakelands – Lough Derg identity.
"Lough Derg is one of Ireland’s most valued tourism assets but it is also a vulnerable landscape, which is why it is imperative that it is the subject of an extensive development strategy. Fáilte Ireland and the Lough Derg Marketing Strategy Group (LDMSG), in conjunction with the Department of Transport, Tourism and Sport and the local community, have delivered a strategy that will ensure that an appropriate balance is established, with development in the most appropriate locations and the protection of vulnerable areas."
(CD)
