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Electric Ireland launched its first loyalty programme, Powering Rewards today.
This is a special Rewards programme for more than one million Electric Ireland residential gas and electricity customers, which is designed to provide a choice of special rewards and treats.
Speaking at the launch, Electric Ireland, Commercial Manager Ken McKervey said: "Electric Ireland is delighted to bring our Powering Rewards programme to all our residential electricity and gas customers. We know our customers expect value and this programme is designed to thank and reward customers for their continued support.
"We have a terrific partnership with SuperValu, with their 223 stores around Ireland, and a range of brands on this initiative to offer our customers a great way to enjoy rewards each and every day.
"We hope people sign up at poweringrewards.ie and start to enjoy the benefits of our reward programme. For the next eight weeks we are running a competition for 25 customers who sign up to win €200 off their Electric Ireland bill".
Electric Ireland Powering Rewards features three main elements:
• Powering Savings with SuperValu
Electric Ireland has partnered with SuperValu to create a customer offer which will be visible in SuperValu's 223 stores nationwide: Customers can earn SuperValu Real Rewards every time they pay their Electric Ireland bill and these points can be used to save €10 off their next electricity or gas bill. Customers can redeem one €10 voucher per bill giving a possible saving of up to €120 a year.
• Powering Choice
Electric Ireland has organised great partnerships with a range of companies including Top Flight Holidays, Irelandhotels.com and Lifestyle Sports. Our partners will provide exciting offers and discounts for customers registered at poweringrewards.ie.
• Powering Experiences
Electric Ireland's Powering Rewards programme will include competitions with fantastic prizes to give families and friends a "once in a lifetime" experience. The first competition is an all-expenses paid trip to London to the Graham Norton Show.
(CD/JP)
