Gloucester Composites Limited, part of the Killarney Manufacturing Group (KMG), is undergoing a rebrand which will see companies within its existing structure renamed to Tricel.

The group, which has companies spread across the UK, Ireland and mainland Europe under a number of different names is moving into a new era under the Tricel banner to promote its unique vision. Tricel is already an established name in a number of countries and the rebrand is a positive step in signifying the future success of the company.

Building on a sustained record of growth and achievement since its establishment in 1993, Gloucester Composites has become a market leader in the manufacturing of Advanced Composite products and currently employs 40 people at its Stonehouse manufacturing facility.

The original Tricel brand was established in 2002 as the company expanded into new markets and 2014 is the perfect time to implement the rebrand so that all aspects of the company can come together under a progressive new identity.

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The existing expertise in product development and design at Gloucester Composites will be maintained following the rebrand, together with the leadership structure that has steered the group to its current success as a market leader in the industry.

The new Tricel brand proposition signifies the beginning of an exciting time for the group as it eyes up further expansion and the strengthening of existing customer and supplier relationships. The company will continue to manufacture in three distinct product categories; Environmental, Construction and Materials.

Speaking alongside Mayor Chris Brine as the new Tricel sign was installed at the Gloucester Composites facility in Stonehouse, Managing Director Phil Lawrence said: "I am very excited to be leading this company as it enters a new era under the Tricel banner. When this rebranding process started a clear vision was laid out to us here in Gloucester Composites as to what could be achieved and I am delighted with the way it has turned out.

"Since 2002 the Tricel name has been one of the leading lights in the group's structure and now is the most opportune time to place it front and centre of what we are offering.

"The past number of years have brought with them a number of successes for this company, and we have seen our market position boosted both domestically and further afield. Our position within the Group is a strong one and we are confident that as we undertake the Tricel rebrand we will continue to thrive as our new name makes an even bigger impact on the market."