Irish firm Premier Electrics has completed an electrical fit-out at Primark's new store in Europe.

The company carried out installation work at the store in the world famous Alexanderplatz in Berlin.

The main contractor on the project was Mullingar-based Bennett Construction.

Joint Managing Director, Paul Bruton, said: "We are delighted to have delivered another landmark project for Primark in Germany. It is yet another successful partnership with Premier Electrics with whom we have formed an excellent working relationship."

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Premier's role in the project covered the installation of lighting, power, data, fire alarms, a PA/VA system, CCTV, emergency lighting, a generator and a digital AV pack. Providing feature lighting for glass block floors and specialist lighting for retail merchandise columns, plus structural lift steel architectural lighting, were also part of the project.

Other specialist work carried out by its 20-strong team included fitting AV/VM screens throughout the store and 3D projection on the wall of the building's atrium and at the ground floor cash desk.

The project also involved integrating fire alarm, sprinkler and radio antennae systems with the adjacent Park Inn by Radisson, which has been setting the standards for hotels in Berlin for decades.

(CD/JP)