Electric Ireland has launched a new advertising campaign to support the GAA All Ireland Minor Championships.

The Energy firm has unveiled a new television and cinema advertising campaign to bring new energy to its sponsorship of the GAA All Ireland Minor Championships. The ad will air for the first time on Friday 1st August.

Entitled This.Is.Major, the ad intends to elevate the stature and understanding of the Minor players' lives through a series of scenes including training, matches, school, exams, romance and the debs.

-- Advertisement --

Ken McKervey, Commercial Manager, Electric Ireland said: "The new campaign aims to capture the dynamic energy of what it means to be a Minor GAA player. The GAA Minor Hurling and Football Championships sponsorship is very important for our brand and business as we know so many of our customers are passionate about the energy of sport and in particular the GAA. With this campaign, we aim to elevate the strength of the Electric Ireland Minor Championships with the powerful line This.Is.Major, which captures the passion and memories evoked in the life of a Minor player."

(CD/MH)