Electric Ireland, part of ESB, has entered into the Northern Ireland electricity market, and has also pledged to create 45 new jobs.
A total of 30 new jobs are already in place, and the firm plans to create another 15 in early 2016.
The plans are part of a £5 million investment.
Jim Dollard, Executive Director of Electric Ireland said: "We are bringing a very different offer to the market.
"We are not seeking to lure people with the appearance of upfront discounts that are unclear and fall away. We will provide enduring competitive rates and very clear cash bonus rewards for switching to us and for staying with us (£75). Customers who pay by direct debit can avail of this great pricing without entering into a contract. We believe people will choose to stay with us because they will like our prices and our service – not because they have to.
"Our ambition is to provide competitive products and simple ways to switch to Electric Ireland through our dedicated telephone and online service."
(CD/LM)
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