Companies across the NI Cement and Concrete industry will take each other on in a new form of competition as they attempt to pull a Lagan Cement Products truck 20m in the fastest time on Sunday 09 October.

UK Strongman and record breaking Champion, Eddie Hall is helping to launch the event, organised by Lagan Cement Products in aid of NI's leading local cancer charity, Action Cancer.

Starting at 12 noon at the Eikon site in Lisburn the day is set for lots of competitive rivalry as teams of 4 attempt to pull the specially branded trucks. Former Irish Strongman, Glenn Ross will be hosting the event which will see companies including 2015 winners, Norman Emerson Group, take on the challenge.

Lagan Cement Products has committed to raise money and awareness for Action Cancer by branding one blue and one pink lorry, with the hope that both men and women will see the trucks and spend a moment or two reflecting on their own personal health.

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The event, which is open to the public, will feature a family fun element with face painting, bouncy castles and spectators will have the opportunity to view various displayed trucks, fire engines, vintage trucks and many more.

Darren McMillan from Lagan Cement Products said: "As a business, we are committed to producing quality products, minimising environmental impact, being a good neighbour and focussing strongly on teamwork. It is this passion that will inspire the company and its staff to help a make a real difference to the lives of people affected by cancer by bringing together our suppliers and competitors to help raise vital funds for Action Cancer."

Gillian Thomson from Action Cancer said: "This is a fun and exciting event to be part of. It is great to see competitors come together to support a cause that unfortunately affects almost all of us. We encourage everyone to come down and cheer on as Lagan Cement Products is hoping to raise £10,000 which will help us continue to save lives and support people affected by cancer in YOUR local community."

For more information on the event, or to enter a team of four to take on the Truck Pull Challenge, contact Gillian on Tel: 028 9080 3344 or Email: [email protected]