NI Water is urging householders and businesses to prepare their properties for winter.
The firm made the call as it launched its winter campaign with the message 'Don't Wait - Insulate'.
The advertising campaign is being rolled out through various media outlets including radio, print and billboards.
Chief Executive of NI Water, Sara Venning, said: "The devastation caused by burst pipes cannot be underestimated. Not only can the water cause structural damage to a property, but the lasting damage in
a home can be to personal items, including photographs and electrical equipment such as tablets, iPads and laptops, that may not be replaceable.
"On a wider scale, if you imagine the impact of thousands of litres of water pouring out of burst water pipes; any water distribution network would struggle to maintain continuity of supply in those circumstances. Insulating your pipework is an essential action to protect your water supply and that of your neighbours."
The launch was supported by representatives from a number of organisations, including CCNI, UFU and NIRTA.
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