A new role has been established which will look to spearhead the revitalisation of Limerick city centre.

Limerick City and County Council has created a dedicated City Centre Revitalisation Manager position as part of its new short-term measures to drive a programme of activities to encourage more people to visit the city centre and more retail units to open.

Redline medium priorities for the programme will include the delivery of the Opera project, the upgrade of O'Connell Street and other streets, as well as the UL City Centre campus.

This announcement follows on from the exciting news last week that the €180 million Opera Centre development has received planning consent and development work will commence later this year, as will re-development work on O'Connell Street.

Vincent Murray, Director of Service for Economic Development with Limerick City and County Council, said: "The rolling out of this city centre plan is a declaration of intent by Limerick City and County Council regarding its plans to revitalise the city centre. A number of transformational projects will come on stream in the city centre, such as the Opera Site, the UL campus and the O'Connell Street re-development. However, these are in the medium term and we've identified a range of short-term measures that we intend to take, that's what this plan is all about.

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"Not only have we those iconic projects on the horizon, but we've just launched a dynamic new brand proposition, Limerick: Atlantic Edge, European Embrace, for the first time to attract more investment and people here. It's essential, therefore, that we have a city centre that reflects that ambition and this plan will help deliver with both short and medium term initiatives."

The City Centre Revitalisation Manager will work with a new multi stakeholder city centre action group including Limerick City and County Council, Limerick Chamber and representatives of city centre businesses to provide activities and solutions to bridge the gap between now and the coming years as the larger projects are delivered and while upgrade works are advanced on O'Connell Street.

Among the other measures are the appointment by Limerick City and County Council of its own internal work group to address maintenance and management in the city centre and to increase animation via increased on-street events, improved floral displays and street dressing.

The local authority is also examining measures to make city centre car parking more attractive for people to visit for shopping, particularly on Saturdays.

Limerick City and County Council will also appoint a new Festival and Events Officer to provide an enhanced programme of festivals and events across the city and county, and with a particular focus to drive events and animation in the city centre to increase footfall.

A new hi-tech street washing machine is also to be delivered in the next few weeks to enhance city centre cleaning operations while Limerick will host a Retail Investment Day in April/May in conjunction with Retail Excellence Ireland to market Limerick City Centre for new stores.

Marketing of Limerick City Centre via social and other media as a retail and food destination, and as a weekend break destination, will be increased to strengthen footfall and encourage more Limerick people back into their city centre.

The local authority is also working with An Garda Síochána through the Joint Policing Committee to make Limerick one of the safest city centres in the country. Bus access will be promoted via leap card, while the local authority is also addressing the issue of derelict buildings in the city centre by engaging with owners to redevelop their buildings.

Where co-operation is not happening, a programme of targeted compulsory purchasing of derelict buildings will commence. The local authority is also addressing the challenges of living in Georgian Limerick through the Urban Regeneration and Development Fund (URDF), Living Georgian City Strategy and the +CityxChange (Positive City Exchange) programme.

(CM/MH)