Bath Fitter is to establish its European Business Development Centre in East Link Business Park, Limerick.

The facility is Bath Fitter’s first to be located outside of North America. The announcement is supported by the Irish Government through IDA Ireland.

The company has already started hiring and will be looking to fill additional positions over the coming months, in areas such as installation, sales and marketing, as the centre focuses on winning and serving new clients in Europe.

Glenn Cotton, President and CEO of Bath Fitter said: "Picking the right location as a base of operations is essential to the success of our expansion into Europe, the UK and beyond. Limerick felt like the right fit for so many reasons, from the talented local workforce to the well-developed international communication links that support this growing city. There’s a good reason that nine of the top 10 US tech companies have operations in Ireland."

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Tánaiste and Minister for Enterprise, Trade and Employment Leo Varadkar said: "The decision by Bath Fitter Inc to choose Limerick for its first facility outside of North America, resulting in the creation of 42 new jobs, is a testament to the skills, talent and people of the Midwest. Through the July Stimulus and the work of IDA Ireland, we will continue to secure investment for every part of Ireland. I wish Bath Fitter all the best establishing here."

Executive Director of IDA Ireland Mary Buckley said: "This decision by Bath Fitter Inc to establish its European Business Development Centre in Limerick demonstrates the confidence the company has in Ireland and the Midwest region. The region’s proximity to Shannon Airport and Limerick Port also played an important part in Limerick being Bath Fitter's preferred location. Today’s announcement is in line with IDA Ireland's commitment to continue to win investments and jobs in regional locations."