Limerick's Troy Studios is set to become a global centre for unscripted television production following a major multi-year agreement between BiggerStage, Hackman Capital Partners, and The MBS Group.

The deal, announced on 29th January 2026, involves a multimillion-euro investment to transform the 26-acre Castletroy site into a high-tech hub for international TV formats.

The facility—Ireland's largest and most modern production space—features four sound stages totalling 100,000 sq. ft within a total footprint of 350,000 sq. ft. This strategic expansion follows the recent launch of Europe's first unscripted tax credit in Ireland, a move designed to make the country a world-leading destination for reality TV, game shows, and factual entertainment.

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The agreement will see BiggerStage and Troy Studios invest heavily to attract "top-tier" international formats. Beyond the physical upgrades to the studios, the project will support extensive training and skills development, strengthening the local talent pool in the Mid-West.

Pat Kiely, CEO and Founder of BiggerStage, highlighted the timing of the investment: "Ireland's creative industry is on a real high; never has there been a better time to expand our global offering and drive more investment in jobs, training, development and infrastructure."

Minister for Culture, Communications and Sport, Patrick O'Donovan, welcomed the deal as a signal of Ireland's competitiveness. He noted: "The creation of a global hub for unscripted production at Troy Studios... illustrates how Ireland has the infrastructure, talent, and production expertise to lead in this space."

From a property perspective, the deal reinforces Troy Studios' role as a vital industrial asset. Elaine Geraghty, Managing Director of Troy Studios, stated that the partnership firmly positions Limerick at the forefront of global production, noting that the facility will host numerous pilot projects for international partners starting in 2026.

This development is expected to provide a significant boost to the local hospitality and service sectors in Limerick, while providing a steady pipeline of work for the regional construction and technical supply chain.