SSE Airtricity has confirmed that it will continue its long-standing relationship with Belfast's landmark entertainment complex, transitioning to the role of Official Energy Partner following its 11-year tenure as the venue's title sponsor.

The renewed agreement ensures that SSE Airtricity will maintain a significant presence at the site, focusing on customer rewards, sports sponsorship, and educational initiatives. The company will retain its SSE Reward Lounge and continue to provide VIP access for customers, alongside its ongoing sponsorship of the "Energise Zone" within the W5 science and discovery centre.

Key highlights of the ongoing partnership include:

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• Customer Perks: Continuation of the SSE Reward Lounge and exclusive VIP entertainment experiences.

• Educational Support: Continued sponsorship of the Energise Zone in W5.

• Sustainability Focus: Ongoing collaboration with The Odyssey Trust to support the venue's sustainable energy journey, building on previous projects such as the site's landmark rooftop solar installation.

David Manning, Customer Propositions, Marketing and Sustainability Director at SSE Airtricity, commented: "SSE Airtricity is incredibly proud of our 11 years as title sponsor of The SSE Arena, Belfast, and we're pleased to be continuing the relationship as Official Energy Partner. We'll continue to offer our customers VIP access and experiences at the arena through SSE Reward, and we're delighted to be retaining our Energise Zone sponsorship within the adjacent W5 science and discovery centre."

Steve Thornton, Head of Commercial & Sports Director at The Odyssey Trust, added: "We are delighted to be entering this new phase of our longstanding relationship with SSE Airtricity. Having worked in partnership since 2015, SSE Airtricity's support has been invaluable, and we are pleased that they will remain a key partner with Odyssey, continuing their sustainability, customer reward, and educational presence."