Alexander Boyd Displays was commissioned to produce large-format hoarding graphics for the Cathedral Gardens redevelopment in Belfast city centre, supporting a broader public realm improvement programme.

The brief called for robust, high-quality visuals to lift the appearance of the area while construction progresses. Working to a design concept created by McCadden, the team manufactured and installed large-format printed panels that would both complement the vision for the site and stand up to outdoor conditions.

The graphics were designed to improve the streetscape during works, communicate key messages about the project, and highlight forthcoming cultural events and city initiatives, all while maintaining colour vibrancy and long-term durability.

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Delivery involved close collaboration with the contractor and the wider project team to ensure seamless coordination from print production through to on-site installation. With the location being highly visible within Belfast, meticulous attention to detail underpinned each stage.

The specification included C-Bond aluminium composite panels for strength, stability and a premium finish; an anti-graffiti laminate to protect and preserve the appearance of the graphics; and high-resolution large-format print for clear legibility over distance.

The hoarding spans a substantial footprint around the site: 70.4 metres along York Street (including the corner), 51.26 metres on Donegall Street (including the corner) and 72.82 metres on Academy Street.

The completed scheme turns an extended construction boundary into a vivid, informative feature that enhances the look of the area and sets out the significance of the redevelopment, from cultural programming to historical commemoration. By pairing strong design with high-quality production and installation, the project shows how hoarding can actively contribute to placemaking in a busy urban environment.