Cork-based Freefoam Plastics, the leading industry voice in the manufacture and promotion of environmentally friendly, lead free products, has launched a new media campaign, ‘The Burning Issue’, to increase awareness of the dangers of UV radiation to buildings.

Everyone is aware of the dangers to people caused by UV radiation but few realise how the sun’s powerful UV rays can damage the structural and decorative fabric of homes and buildings.

Levels of radiation are increasing by approximately 2% per year and all building materials including PVC guttering, fascia and cladding need UV protection in order to ensure their performance and a long life. The physical effect of UV radiation damage includes discolouration, chalking and warping. The use of the correct stabilisers and cutting edge colour technology in PVC diminishes the effects of UV radiation attributed to global warming.

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Tony Walsh, Freefoam Managing Director, commented: “Freefoam has invested in the development of colour technology to cope with the increasing UV radiation evident in the environment. All Freefoam products have adequate UV protection and the wide range of colours available can be registered for the Freefoam 20-Year Extended Guarantee. Unless the general public and trade are made aware of the implications of increasing UV radiation and take appropriate action, the cost could be high.”

(CL/SP)