'Slow the Flow' a new water conservation initiative for Galway City will be launched later today at the Galway City Museum.

The primary aim of the initiative established by Galway City Council is to encourage adults and children to reduce the volume of water that they use at home, at work and at school to a volume that is sufficient for their needs.

The Mayor Councillor Tom Costello and Mr Alan Kerins (Founder of the Alan Kerins African Projects and Galway football and hurling star) will perform a joint launch of 'Slow the Flow' at 7pm.

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Mr. Ciarán Hayes, Director of Services with Galway City Council, said: "The initial focus of the initiative is on water-use in the home. However, it is envisaged that the overall volume of water-wastage will be reduced through the 'Slow the Flow' awareness campaign."

A new bilingual advisory booklet entitled 'Water Conservation in the Home' will be delivered to Galway homes during November.

The newly appointed Water Conservation Officer, Dr. Aoife Collins is in the process of developing the 'Slow the Flow' outreach programme for homes, businesses and schools.

It is estimated that on average, each Irish person uses approximately 150 litres of water per day. Approximately 3 per cent of the water used per day by householders is used for drinking purposes.

(GK/JM)